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The Evolution of Takeout and Delivery
True Beer FoodTM

Increase Profitability by Bringing Food and Beer Together with McCain®

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December 06, 2019
True Beer FoodTM

Beer and appetizers are the two most profitable menu items for operators. Guests are gravitating toward specialized and inspired menus1 and 60% choose to pay more for top quality food2. Operators can capitalize on this trend and drive higher check averages by mastering the art of pairing and sharing with bold flavors from McCain®.

Consumers spend more when they are pairing and sharing, so operators should focus on special occasions that bring people together, like sporting events.

Seasonal sporting events, such as Spring Sports, are an opportunity for operators to lure in sports fans and large groups with shareable appetizers and beer, ringing up higher check averages and increasing profitability.

By offering an irresistible food and beer menu, operators can capture additional sales by enticing consumers to order more when they might otherwise have just been coming out for a drink. With collaboration between chefs and cicerones, McCain offers menu ideas through the broadest portfolio of sharable foods paired with popular craft beer varieties to inspire any pairing and sharing menu. This helps operators create menu differentiation from the competition to drive traffic.

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McCain offers a number of products that are delicious on their own or can serve as the base for myriad menuing options:

Crunchy texture. Bold, on-trend flavors. Crafted quality. McCain’s True Beer Food™ perfectly complements popular craft beers with ideal flavors that create better guest experiences.

Pick your favorite products, get some menu inspiration here and see how pairing and sharing can work in your establishment!

1Techonomic 2018: Future of FSRs Consumer Trend Report

22018 The Nielsen Company US, LLC

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Spring Sports Social Media Toolkit